Early this morning Yahoo announced it would be acquiring Tumblr for $1.1 billion in cash – roughly a quarter of the purchase price Disney put up for Lucasfilm – and promised to “not screw it up.” Naturally, there were some long-time users who were skeptical of the deal and decided to express their feelings. On Tumblr.
Yahoo CEO Marissa Mayer, in an apropos move, announced the deal on her own Tumblr with a post titled “Tumblr. + Yahoo! = !!” and a GIF of the “keep calm and carry on” meme, which naturally was the Tumblr community’s cue to panic and freak out. No sooner had the deal been announced than users from the site’s 100-plus-million blogs began to chime in with their thoughts.
“Do not distroy the fandoms. Please,” implored one user. “So Yahoo bought Tumblr, which means it’s time to pack my bags and move on,” laments another. “It’s been real good knowing you, Tumblr.” Others, naturally, posted their own response GIFs, like the Simpsons logo mashup above which was posted with the caption “Enough said.” And in the grand re-blogging tradition, a separate Tumblr has been established called Meltdowns About Yahoo Buying Tumblr to catalog the reaction posts. (Meta enough for you yet?)